I advise that you only accept guest blog posts from qualified, vetted individuals with intriguing viewpoints and also experience related to your space. You don’t want any kind of arbitrary item of material on your website. You desire material that will certainly engage and enlighten viewers while constructing trust and also authority in your area.
As opposed to maintaining our procedure concealed, I wanted to share RevenueZen’s visitor blog post standards. These are the standards we utilize for ourselves (and it’s similar to the standards we develop for our customers when we manage their guest article program).
Furthermore, if you think you would certainly make a fantastic factor to our blog site, call us concerning sending a visitor post. If you have knowledge as well as experience in the B2B marketing and also sales world, we ‘d like to chat regarding working together.
Feel free to use our guidelines as a theme for creating your very own guest publishing guidelines. For context, these standards are generally sent after we have actually agreed on collaborating with someone on a visitor blog post.
Guest Blog Post Guidelines Layout
Thanks for adding to RevenueZen! We’re coordinating with a few of the very best minds on the planet of advertising and marketing and also sales to enlighten founders and also revenue leaders on their development method. By partnering together, we intend to showcase your thought leadership while advertising your brand as a relied on source in your space.
Being a rather store company, we get inbound leads all the time who aren’t rather the best suitable for our solutions. When that happens, we choose to refer these result in relied on companions.
With that in mind, below are some guidelines and also suggestions for each and every piece of material that you send.
List of Desired Post Themes as well as Topics
As a whole, blog posts we approve for guest material autumn under the following motifs:
Inbound advertising and marketing
SaaS and start-up growth methods
LinkedIn as well as social selling
Advertising and marketing tips, overviews, just how to’s, and also guidance for owners
While brainstorming what to cover, ask yourself these questions:
Will this topic be relevant to the RevenueZen audience?
Will this article deal options (that do not require the acquisition of my product)?
Am I certified to write about this topic?
What understanding can I give this topic that no one else can?
When doubtful, connect with me at email@example.com.
Note: We want content from individuals with hands-on experience in advertising, sales, or as an owner. If you’re a freelance writer trying to get experience, do not hesitate to use separately!
Guest Blog Post Web Content Tips
The assisting light behind our blog is to share web content that’s academic, interesting, and entertaining … not product-focused or marketing.
We have actually constructed a high level of trust with our consumers since they know we will certainly never ever push something on them that we do not 110% think remains in their benefits, even when that indicates telling them not to utilize our solutions. Being extremely self-promotional damages that count on, even if your recommendations is good.
Instead, utilize our blog site to display your proficiency with prospective brand-new clients. If individuals discover your material important, they’ll research you all by themselves. Also, our group will gladly use your web content to make cozy introductions to you when proper.
Posts need to be 1,000– 1,500+ words in length. We locate this is a sweet spot with our readership, and also you’ll fit in with the remainder of our blog this way. Longer is great, as well.
Separate your material, so it’s very easy to read. This suggests consisting of headings, subheadings, bullets, and any other visual aspects to boost the readability of your piece.
Write in a natural, conversational tone. We intend to share web content that is authoritative, yet not robot. We’re producing blog site content– not Wikipedia pages, so do not avoid showing off your funny bone. That said, if your visitor post was a film, the highest score we ‘d want to see on it is PG-13.
All content necessity BE ORIGINAL. We do not accept replicate or syndicated web content as visitor posts. If your article has shown up anywhere else online, we can not release it on our blog. If you quote various other content, link to it.
Constantly name your resources. We comprehend that you’re a specialist, but our audience may not be so certain. If you’re going to go down some statistics (ie: “open prices leapt 55 percent over night”), link back to the original resource.
Discuss your real-world experience. Speak about mistakes you have actually made, intends you have actually developed, and methods you have actually performed. Make use of your very own personal experience to talk authoritatively regarding what you know.
Take a position. If you disagree with common knowledge on a subject, discuss why the mainstream viewpoint is wrong or misleading. Back up your viewpoint with realities. Take screenshots. Consist of intriguing data. Support your arguments with exterior references.
Various Other Points to Include in Your Guest Article
Stats. Study shows that 94 percent of individuals are 53 percent more likely to think content that’s supported by 26 percent much more information. (Okay, that’s comprised. However attempt to include verifiable first or third party study, stats, as well as data in your post.).
Outbound Links. Does somebody else have a wonderful viewpoint on a topic? Wish to make sure people know a particular interpretation of a word or idea? Web link to it. See to it these web links are to reliable sites. Just web link to your site if it’s an extremely relevant post.
Lists and also Bullets. We’re followers. Viewers are fans. Many people skim articles up until they find the value. Bullet points make this very easy.
Actionable Takeaways. Recap the takeaways of your short article as bullet points at the end of your message.
KEEP IN MIND: * RevenueZen reserves full editorial control and also may modify or modify submissions as we please. These tweaks include anything from getting rid of way too much self-promotion, to optimizing for SEO, edits both tiny as well as large, and also extra.
Visitor Message Logistics.
First, we’ll team up and also settle on a subject and title. Don’t begin creating till we’ve done this!
When we have actually settled on the topic, give me a target date for when you expect to send the short article for us to evaluate.
After you have actually created your draft, send it to me as a Google Doc. Use these sharing settings:.
On– Anyone with the link;.
Access– Can modify.
I’ll make edits in this Doc, so make a copy if you want to maintain an original variation of your writing.
Send a brief, couple sentence bio. This can consist of a link to your LinkedIn profile and/or your website.
I’ll allow you recognize when the message is scheduled to go real-time.